Grab Some Shut-Eye

People thought I was crazy when I told them I wanted to start a low-cost airline based in New York. I didn't pay too much attention to them because I knew it could be done, and here we are today, 6 ½ years later. One of the ways we make JetBlue successful is by flying our planes as much as possible. Planes don't make money when they're sitting on the ground, so we have a lot of “overnight” flying in our network. One of the most recent additions is our daily service from Tucson, AZ, which starts today – the flight leaves at 11:30 p.m., and lands in New York/JFK at 7:15 a.m.

We try to make these overnight flights as comfortable as possible, so earlier this year, we partnered with Bliss Spa in New York and re-named these flights “Shut Eye” flights. Everyone on Shut Eye flights get a comfort kit from Bliss that includes an eye mask, ear plugs, lip balm and hand lotion, and our friendly Inflight crewmembers wake you with Dunkin’ Donuts coffee and a hot towel service. Not bad for a discount airline, huh?

We hope you enjoy this new service.

-David

PS – to Columbus, OH: We can't wait to start service in your hometown next week!

David’s Log

I hope you like the new jetblue.com website – you're one of the first JetBlue customers to see it. We liked our old site well enough, but we’ve had it since we started flying in February 2000, and we thought it was time for a change. One of my favorite things about this new site is that we feature real customers. Every picture you see on our site from now on is someone who volunteered to spend a day with us at our home base of operations at JFK airport in New York.

I try to fly JetBlue at least once a week, and it’s on these flights that I get to meet so many of our customers, who tell me what they like about our airline and what we can do better. Sure, we do the fancy marketing research and everything, but the best ideas come from the people I meet on the flights. When we implemented a new way to board the aircraft in April of this year, a lot of customers told me it was okay, but it seemed a little chaotic. We had just moved from boarding by 5 rows at a time to an “all aboard!” kind of boarding, and while it saved us a couple of minutes, it didn’t add anything to the JetBlue Experience. So we changed it. Now, when the plane is ready to board, we ask that customers in rows 20 and back board first, and then the rest of the plane boards. So far, you seem to like this method, and it still saves us some time on the ground, which is really important. The less time our planes are on the ground, the more efficient we are, and that's the best way to keep our fares low.

Your ideas keep JetBlue fresh and inviting, so keep ‘em coming. You can send us an email anytime, and we always respond as quickly as possible.

Thanks for visiting our new website. Let me know what you think. Every week or so, I’ll update this log with information and news that I hope you’ll find interesting or useful.

And thanks for flying JetBlue!

-David

PS – Hello Sarasota/Bradenton! We hope you like our new daily service to New York’s JFK, which started Sept. 21.